| The term love shyness was first used by psychologist Brian G. Gilmartin to describe a specific type of severe chronic shyness. According to his definition, published in Shyness & Love: Causes, Consequences, and Treatments (1987), love-shy people find it difficult to be assertive in informal situations involving potential romantic or sexual partners. For example, a heterosexual love-shy male will have trouble initiating conversations with women because of strong feelings of anxiety.
Dr. Gilmartin researched this phenomenon exclusively in heterosexual men, concluding that (1987, p.1) love-shyness "afflicts approximately 1.5 percent of all American males...[and] will effectively prevent about 1.7 million [U.S.] males...from ever marrying and from ever experiencing any form of intimate sexual contact with women."
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